**Swedish Firm Björn Borg Sees 6% Net Sales Growth in H1 FY23**.
**Stockholm, Sweden – October 6, 2023** – Björn Borg AB (publ), the Swedish sportswear and underwear brand, announced a 6% increase in net sales for the first half (H1) of fiscal year (FY) 2023, driven by strong demand for its performance apparel and accessories..
**Key Financial Highlights**.
* Net sales increased by 6% year-over-year to SEK 422 million (approximately USD 39.5 million)..
* Gross profit margin remained stable at 58.9%..
* Earnings before interest and taxes (EBIT) increased by 5% to SEK 54 million (approximately USD 5.1 million)..
* Net income rose by 4% to SEK 40 million (approximately USD 3.7 million)..
**Market Performance**.
Björn Borg continued to perform well in its key markets, with growth across all sales channels. Online sales accounted for a significant portion of the increase, reflecting the brand’s strong digital presence and customer engagement..
The company’s performance apparel segment, including sportswear, swimwear, and underwear, saw particularly strong growth. Demand for its innovative and sustainable fabrics, as well as its iconic designs, contributed to the segment’s success..
**Product Innovations and Brand Partnerships**.
Björn Borg introduced several new product lines during H1 FY23, including a collaboration with the Swedish Olympic Committee. The exclusive collection featured sportswear and accessories designed to support Team Sweden at the upcoming Paris 2024 Summer Olympics..
The company also launched its .
