Google News Targets TikTok with New Discover Feature

Google is introducing a new Discover feature in the Google News app to rival the popular short-form video platform TikTok. The feature, called Shorts, will allow users to create and share short, looping videos of up to 60 seconds in length..

Shorts will be integrated into the Google News app, making it easy for users to discover and watch short videos on a variety of topics. Google says that Shorts will be personalized to each user based on their interests, and users will be able to follow creators to stay up-to-date on their latest videos..

Google is also introducing a new creator program for Shorts, which will provide creators with access to tools and resources to help them create and grow their audience. The program will also offer creators the opportunity to earn money from their videos through advertising revenue sharing..

The launch of Shorts comes as TikTok continues to grow in popularity, particularly among younger users. TikTok has been downloaded more than 2 billion times worldwide, and it is one of the most popular social media apps in the United States..

Google is hoping that Shorts will help it to compete with TikTok for the attention of younger users. The company is also hoping that Shorts will appeal to users who are looking for a more news-focused alternative to TikTok..

Shorts is currently available in beta in India, and it is expected to be rolled out to more countries in the coming months..

Here are some additional details about Shorts:.

* Shorts can be up to 60 seconds long..

* Shorts can be created using the Google News app or a third-party camera app..

* Shorts can be edited using a variety of tools, including filters, effects, and music..

* Shorts can be shared on the Google News app, YouTube, and other social media platforms..

* Shorts creators can earn money from their videos through advertising revenue sharing..

Google is hoping that Shorts will be a success, and it is investing heavily in the feature. The company believes that Shorts has the potential to become a major competitor to TikTok and other short-form video platforms..

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