Amazon records biggest ever Thanksgiving shopping weekend

Amazon records biggest ever Thanksgiving shopping weekend

By

Reuters

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Reuters

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Amazon did not provide a total sales figure for the weekend, but noted shoppers generated more than $1 billion in sales for small businesses in the United States.

The National Retail Federation said on Tuesday a record number of 196.7 million people shopped during the five-day period from Thanksgiving through Cyber Monday, while Adobe Analytics said Cyber Monday sales rose to $11.3 billion, making it the biggest U.S. online shopping day in history.

Amazon in October hosted a second Prime Day-like event, offering steep holiday discounts, while rivals ranging from Walmart Inc to Best Buy Co Inc also launched their own sales events to lure shoppers.

 

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