Concurrent with Ridley’s promotion, co-CEO Tim Brown will expand his focus to include leadership of Allbirds’s innovation futures team, which encompasses innovation and sustainability. Brown will also “dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds’s positioning as an industry leader in sustainability,” the company said.

“One year post-IPO, we have so much to be proud of as an organization. These changes at the executive leadership team level, coupled with other efforts the team is hard at work implementing to streamline processes and improve our supply chain, will best position Allbirds for its next phase of profitable growth,” said Joey Zwillinger, Allbirds co-CEO said.

“We have long envisioned uniting brand and product under one leader and we are thrilled to have found that leader in Kate Ridley.”

In its most recent trading update in November, the San Francisco-based footwear company revealed its financial results for the third quarter exceeded expectations, with sales up 16% to $72.7 million year-over-year, and up 54% compared to 2020.