Greek retail tech company SafeSize has raised €14 million in Series B funding with participation of Phaistos Investment Fund as well as existing investors Convent Capital and 3TS Capital Partners. 

The company is “helping people find the perfect fitting shoes in physical and online stores” and said it has “pioneered a new way for footwear retailers to provide their customers with personalised shoe recommendations, strengthening its leadership position in the footwear virtual fit market”. 

Its proprietary technology is powered by AI and matches consumers’ 3D foot data and personal preferences with its giant shoe database to provide fast, accurate and personalised shoe recommendations.