Mango opens first store in Texas, continues expansion in US
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Mango
The new store has a selling space of over 350 m2 and will exclusively stock its woman line. It also features the Mediterranean-inspired store concept, New Med
“After the excellent reception of Mango in New York and Miami, we are very excited to bring the brand experience physically for the first time in Texas, where we have an ambitious development plan for the coming months in Houston, Dallas, San Antonio and McAllen,” said Mango’s director of expansion and franchises, Daniel López.
The new store is part of Mango’s expansion plan in the United States, one of the company’s key markets in the coming years. The company plans to open around 15 new stores in 2023, particularly in the American west and south. In the coming months, it will continue to increase its presence in Texas by opening six additional stores in shopping malls such as The Shops at La Cantera (San Antonio), North Star Mall (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Stonebriar Centre (Frisco) and Baybrook Mall (Houston).
The group will also arrive during August in Georgia for the first time, with a store in the state’s second largest shopping centre, the Perimeter Mall in Atlanta.
Mango’s arrival in the state of California is also significant, where the group plans to open new stores in the Glendale Galleria (Glendale) and Fashion Valley (San Diego) shopping malls, in addition to four stores in the city of Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos and Beverly Centre, located in Beverly Hills, the exclusive neighbourhood of Hollywood stars.
Mango began its expansion plan in the United States last year with the aim of opening approximately 30 new stores in three years to reach a total of 40 stores by 2024, combining its presence in major shopping malls with standalone stores.
The starting point for the expansion plan was the opening of the Mango flagship store located at 711 Fifth AvenueWomanManColumbia
During the first phase of its expansion plan in the United States, Mango extended its presence in New York City (both in Manhattan and the surrounding area).
After the store opening on Fifth Avenue, late last year the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando, the company said in a press release.
Specifically, Mango opened new stores in Lincoln Road (Miami), one of the country’s busiest shopping streets, in Aventura Mall, the main shopping mall in Miami, and one of the ten largest in the United States, and in Florida Mall, located close to Orlando International Airport and the Walt Disney
In 2023 the company will open around 15 new stores, particularly in the American west and south, launching for the first time in the states of Georgia, Texas and California.
Mango has been present in the United States since 2006. The company strengthened its commitment to the American market in late 2017 with the refurbishment of the SoHo store and an agreement with Macy’s in 2019 to accelerate the firm’s online growth in the country.
Mango closed 2022 with only 10 stores in the United States, where it also operates via its website and the websites of Nordstrom
