Ben Sherman signs new global licensing deal with BSI
Menswear brand Ben Sherman
Ben Sherman owner Marquee Brands
BSI is a subsidiary of Broadgate1960, the parent company of Crew Clothing Company, Saltrock Surfwear, and Pringle of Scotland
It will be “a global hub for the brand’s design and manufacturing operations” with its “progressive road map” focusing on the “continued optimisation and growth across [its] UK e-commerce, retail, and wholesale businesses”.
The companies added that “sustained investment will continue to accentuate key global marketing initiatives and highlight innovation in the design direction, new product launches, and the brand’s inimitable DNA”.
It comes as the label celebrates its milestone 60th anniversary and prepares two limited-edition collaborations. Both
