“Schaefer is known internally for collaborating on new ways to drive innovative solutions and experimenting with creative opportunities to deliver Zappos’s signature “WOW” to employees, customers and brands,” said Zappos in a press release.

A Zappos veteran, Schaefer joined the company 14 years ago, serving as vice president of finance, before acting CEO, which was preceded by multiple positions with financial, operational, and strategic scopes at the company.

Before joining Zappos in 2008, Schaefer held finance related roles at Davenport Wealth Management and Ernst & Young.

“I am thrilled and honored to continue my journey at Zappos as chief executive officer,” said  Schaefer.

“My genuine passion for and deep understanding of our business allows me to get a quick start in creating an unmatched experience for our brand partners, surprising and delighting our customers, continuing our long history of leading compassionately and, as a financier at heart, strengthening our business’s financial position.”

Schaefer is Zappos’ third CEO in two years. ​​Zappos founder Tony Hsieh stepped down as CEO in August 2020 after 21 years leading the business and was replaced by Kedar Deshpande, who resigned in November last year.

In 2009, Zappos was sold to e-commerce giant Amazon