**TikTok reportedly mulling ban on external e-tail sites, links**
TikTok is reportedly considering banning external e-commerce site links from its platform, a move that would significantly impact the social media giant’s burgeoning e-commerce ambitions.
According to a report by The Information, TikTok has been discussing internally the possibility of prohibiting users from sharing links to external websites, including e-commerce platforms like Amazon and Shopify.
The move is said to be part of TikTok’s broader strategy to keep users on its platform and drive its own e-commerce business.
TikTok has been investing heavily in e-commerce in recent years, launching a number of initiatives to make it easier for users to buy products directly from the app.
In 2021, TikTok launched TikTok Shop, a dedicated e-commerce platform that allows businesses to sell products directly to users.
TikTok has also been testing a number of live shopping features, which allow users to buy products while watching live streams.
A ban on external e-commerce links would be a significant blow to businesses that rely on TikTok to reach new customers.
It would also likely lead to a decrease in the amount of product discovery and purchasing that takes place on TikTok.
However, it is important to note that TikTok has not yet made a final decision on whether to implement a ban on external e-commerce links.
A TikTok spokesperson told The Information that the company is .
