The Hyères Festival returns from October 13 to 16
Cassidy STEPHENS
The Hyères International Festival of Fashion, Photography and Accessories is attracting the crowds more than ever. Partners, houses and institutions are jostling to be there. The festival has an extensive program lined up and a string of sponsors that have come together for this 37th edition, which will be held from October 13 to 16 in the famous Villa Noailles
A total of 30 finalists have been selected. They will be awarded on Sunday, October 16 by three separate juries in the fashion, photography and accessories categories, chaired respectively by Y/Project and DieselGlenn MartensChanel
The festival was founded in 1986 by it’s director Jean-Pierre Blanc
Also for accessories, since 2020 Hermès has been present through a specific prize focused on the creation of a particular accessory, this year, the belt, with a grant of 20,000 euros. Other major luxury groups have also supported the festival for several years, such as LVMHKering
This year, for the first time, one of its houses, Bottega VenetaMatthieu BlazyAmerican Vintage
Another new feature is the participation of “Atelier des Matières”, created by Chanel in 2019 in Le Meux in the Oise region, to recycle unused materials and unsold finished products from the fashion and luxury sectors. This entity is launching its own prize in the fashion category, rewarding one of the ten finalists for making their design from only the materials made available to them by Atelier des Matières. The winner will receive a selection of fabrics and leathers worth 10,000 euros. This ecological prize is in addition to the 20,000 euro for the eco-friendly collection prize promoted by Mercedes-Benz since 2021.
The European Flax and Hemp Confederation is also joining the Festival for the first time as an official partner of the Première Vision Jury Grand Prize. As well as the Chinese brand Icicle, owned by the ICCF group, which also owns CarvenInstagram
Also on the Festival program are exhibitions, concerts, film screenings, creative workshops, as well as the “Rencontres internationales de la mode” (International Fashion Meetings), which have been organized for the past 21 years by the Fédération de la Haute Couture et de la Mode, which this year is organizing three round tables on the themes of innovation and Metaverse with many speakers, including Gregory Boutté, head of digital at Kering; LaunchmetricsGivenchy
