How ‘Barbiecore’ is bringing gender extremes back to the forefront of fashion

How ‘Barbiecore’ is bringing gender extremes back to the forefront of fashion



With the “Barbie

Warner Bros.

Women have decided to move on from the comfort of sweatpants to embrace more extravagant clothing styles, bright colors and mismatched patterns. All things pink, ultra-short, ultra-tight and ultra-kitsch appear to be on a mission to conquer our wardrobes this summer, as part of a trend called “Barbiecore.”

“Life in plastic, it’s fantastic”

Recently the goth look, hiker style, the ‘weird girl’ aesthetic, the minimalism of the ‘coastal grandmother’ and sporty fashion were among the main trends of the season. But “Barbiecore” seems to be the absolute antithesis of all these trends, focusing on a stereotypical wardrobe in the extreme, channeling fun, glamour and ramped up femininity.


This aesthetic, inspired by Barbie’s world, above all translates into an explosion of pink, a color already adopted by a host of stars across the Atlantic

But the American actress is far from the only one taking style cues from Barbie. Hailey Bieber posted a picture on Instagram

Similarly, the now blonde Kim Kardashian

A lasting trend? 

Even if this Barbie fad doesn’t last, the fall season could still be tinged with her favorite shade — pink. The fall-winter 2022 shows proved a real ode to the vibrant color, starting with ValentinoMichael KorsVersaceDolce & Gabbana


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