Fleur du Mal launches collaboration with Playground and Christina Aguilera
Inclusive and celebrating all genders and sexualities, the Fleur du Mal lingerie brand founded by Jennifer Zuccarini, presents its first collaboration with Playground, a sexual wellness brand co-founded by Christina Aguilera.
« We are big fans of Christina Aguilera,” said Zuccarini. “I was super exicted to hear her team reached out to collaborate. Christina has worn Fleur du Mal and is a fan of ours, so it felt like a natural fit to do something together, especially since we are both in the sexual wellness space.”
In addition to developing its lingerie collections, Fleur du Mal has been involved in the “business of pleasure” for several years now, offering a line of pleasure lingerie as well as sex toys, lubricants and intimacy oils.
With Playground, Fleur du Mal will offer a “Play Date Bundle” from November 14, featuring an intimacy oil called “Playground Mood Maker” with a vagina-safe formula and botanical aphrodisiacs known to help promote pleasure, accompanied by a blindfold with Fleur du Mal embroidery. A “Private Party Bundle” includes the same oil and Fleur du Mal Charlotte crotchless panties.
« At Fleur du Mal, we believe in the transformative power of sensuality. Our mission is to empower women to embrace their sexuality and radiate confidence in every facet of life,” adds Zuccarini. “I think it’s important to collaborate and support female founders, and with Playground, it felt like we have a similar mission with our brands.”
Jennifer Zuccarini co-founded her first brand Kiki de Montparnasse in 2006 in New York before becoming design director at Victoria’s Secret. She then launched her own lingerie brand Fleur du Mal in 2012.
Fleur du Mal opened its first boutique in New York in 2017 and a second in Los Angeles in 2021, both featuring the entire Fleur du Mal universe. The lingerie designer hopes to expand internationally. “London and Paris are cities that interest us, as well as the South American market with Mexico City,” says Zuccarini.