Martha Stewart and Snoop Dogg team up for the release of ‘Best Buds Bags’

Martha Stewart and Snoop Dogg team up for the release of ‘Best Buds Bags’

Martha Stewart and Snoop Dogg, who have been close friends for ten years or so, have already collaborated on a VH1 series called ‘Martha & Snoop’s Potluck Dinner Party’, and on the Grubhub food delivery platform, and this time they’re teaming up on a line of handbags.

Martha Stewart’s Best Buds Bags made in collaboration with BIC

The duo have partnered with BIC EZ Reach Lighters to curate exclusive, limited-edition crossbody ‘Best Buds Bags’. Both bags feature small dime-sized pockets that incorporate BIC EZ Reach Lighter latches, functioning as a way to open the bags and keep the lighter handy. 
Snoop’s crossbody bag is tricked out with a purple silhouette pattern and Martha’s metallic cylinder bag featuring a removable crossbody strap and short chain, offering an effortless day-to-night look. Each bag has small internal pockets that are perfect for storage joints and more. Both bags designs were inspired by Snoop and Martha’s refreshed BIC EZ Reach Lighter designs slated to be released early next year.

“The Best Buds Bags give you a way to keep your BIC EZ Reach Lighter handy and safe from unwanted borrowing at all times, in a fun, stylish way that lights up your look. No matter where you are, your lighter is now right within reach,” said Jeany Mui, marketing director, BIC.

Snoop Dog’s Best Buds Bag made in collaboration with BIC

“The Best Buds Bag features my favorite purple shade and my go to BIC EZ Reach Lighter. You gotta know I always carry around a lighter, so why not make it swaggy?” said Snoop Dogg.

“You never know when you’re going to need a lighter! The Best Buds Bag combines convenience and style into one,” added Stewart.
All proceeds from Snoop Dogg and Martha Stewart’s Best Buds Bags by BIC EZ Reach Lighters go to the Martha Stewart Centers for Living.

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