Authentic Brands, Noize Jeans partner as Jones New York licensee
As part of the partnership, Noize Jeans will design, produce and distribute men’s bottoms, jackets and denim for the brand, with the first collection slated to launch in fall 2023.
In particular, the new collection is expected to stay true to Jones New York’s timeless aesthetic. The apparel collection was designed with comfort in mind and was created with modern fits, and fabrics that are built to last.
“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” said Joseph
“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” added Shabbir Petiwala, president of Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing, and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long term success at retail.”
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Earlier this month, it also announced a partnership with Versa Group, a manufacturer of men’s apparel, for Geoffrey Beene. As part of the partnership, Versa Group will design, produce and distribute men’s dress shirts for the brand.