In a groundbreaking collaboration that pushes the boundaries of athletic style, Skims, the shapewear and loungewear brand by Kim Kardashian, has secured the exclusive rights to become the official underwear partner of the National Basketball Association (NBA). This monumental partnership marks a new era for both Skims and the NBA, uniting two iconic entities to redefine sport and fashion on an unprecedented scale.
As part of the multi-year agreement, Skims will design and produce an exclusive line of performance underwear for all 30 NBA teams. These innovative designs will incorporate game-changing technologies, providing optimal comfort, support, and breathability for athletes during competition. With a focus on inclusive sizing, the Skims NBA collection will cater to players of all shapes and sizes, empowering them to perform at their best.
This strategic partnership extends far beyond just apparel. Skims and the NBA will collaborate on marketing campaigns that celebrate the intersection of fashion and sport. These campaigns will feature NBA players and Skims ambassadors, showcasing the synergy between performance and style. Skims and the NBA will also engage fans through exclusive content, immersive experiences, and limited-edition merchandise, creating a unique and immersive world for fans to connect with both brands.
The alignment between Skims and the NBA is founded on shared values of innovation, inclusivity, and excellence. With its commitment to empowering individuals to feel confident and supported, Skims is perfectly positioned to cater to the needs of NBA athletes. This partnership acknowledges the growing importance of off-court fashion and lifestyle in the world of basketball, allowing players to express their personal style while maintaining peak performance.
Kim Kardashian, the founder and creative director of Skims, expressed her enthusiasm for this transformative partnership, saying, .
