**FRAME Unveils Expansive Store Rollout, Refined Strategy, and Ambitious Global Growth Plans**.
**New York, NY – October 13, 2023** – FRAME, the contemporary denim and ready-to-wear brand known for its elevated wardrobe essentials, today unveils its comprehensive retail expansion strategy, along with a refined brand positioning and ambitious plans for international growth..
**Strategic Retail Expansion**.
Building on the success of its existing retail network, FRAME is embarking on a significant store rollout, aiming to establish a global footprint of over 100 stores by the end of 2025. The brand’s flagship store in New York City’s SoHo neighborhood will serve as a model for future locations, showcasing the elevated and experiential shopping environment that customers have come to expect from FRAME..
In addition to flagship locations in key metropolitan areas around the world, FRAME will also open smaller-format stores in select markets, catering to the growing demand for the brand’s signature denim, ready-to-wear, and accessories. The rollout will encompass strategic locations in major fashion capitals, including London, Paris, Milan, and Tokyo, as well as emerging markets with a strong appetite for luxury fashion..
**Refined Brand Positioning**.
To complement its retail expansion, FRAME has undergone a strategic realignment, sharpening its brand positioning and core values. The brand continues to focus on its unwavering commitment to sustainability, ethical sourcing, and inclusivity, while elevating its design ethos to cater to the evolving needs of today’s discerning consumers..
FRAME’s refined brand identity reflects its dedication to timeless style and modern elegance. The brand’s logo has been redesigned to convey a more contemporary and sophisticated aesthetic, while the color palette and typography have been updated to enhance brand recognition and appeal..
**Ambitious Global Growth**.
Complementing its strategic retail expansion and brand refinement, FRAME is placing a strong emphasis on international growth. The brand has identified key markets with a high potential for success, including Europe, Asia, and the Middle East..
To support its global ambitions, FRAME has established a dedicated international team based in London. The team will oversee the brand’s expansion in these regions, identifying strategic partnerships, developing tailored marketing campaigns, and ensuring that the brand’s unique identity and message resonate with local consumers..
**Executive Quotes**.
