Adidas launches eyewear in Specsavers exclusive deal
The collection, which is at “the intersection of sport and street style seen through the lens of culture”, launches this month globally in selected Specsavers stores in UK, Canada, Northern Europe, and ANZ
Produced and distributed through eyewear giant Marcolin, the selection of 13 optical frames and three sunglasses “perfectly encapsulates the casual fashion and heritage values of adidas Originals”, the sportswear giant said. All adidas Originals frames are priced at £129.
The range also joins the 13 optical frames and three sunglasses of the exclusive adidas Sport Eyewear range, also making its debut in Specsavers stores this month.
Yuen Sum Cheung, Head of Frame
Alessandro Beccarini, Style & Product Development Director at Marcolin, added: “This partnership is a big showcase for the adidas Originals Eyewear collection, and we look forward to spreading the street culture and DNA of the brand, sharing values of creativity and authenticity.”