Chrome Hearts and SHEIN Launch Unexpected Trademark Infringement Lawsuit

On September 26, 2023, Chrome Hearts, a renowned luxury fashion brand, surprisingly filed a lawsuit against SHEIN, a fast-fashion retailer, for trademark infringement. This unexpected move has sent shockwaves through the fashion industry, raising questions about the future of intellectual property rights in an increasingly digital world..

The lawsuit, filed in the United States District Court for the Central District of California, alleges that SHEIN has been selling counterfeit Chrome Hearts products, including clothing, jewelry, and accessories. Chrome Hearts claims that SHEIN’s actions have caused .

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