In a move that further underscores its commitment to supporting African design talent, PUMA recently announced a collaboration with Ethiopian fashion label lemlem. The partnership, which was unveiled during Paris Fashion Week, will see the two brands release a limited-edition collection of apparel and footwear.
lemlem, founded by Liya Kebede, is known for its use of traditional Ethiopian textiles and its focus on sustainability. The brand’s designs are often inspired by the vibrant colors and patterns of Ethiopian culture. PUMA, on the other hand, is a global sportswear giant with a long history of collaborating with fashion designers. The collaboration between the two brands is a natural fit, as it brings together PUMA’s technical expertise with lemlem’s unique aesthetic.
The PUMA x lemlem collection features a range of pieces, including tracksuits, dresses, hoodies, and sneakers. The collection is characterized by its bold colors and prints, which are inspired by the traditional textiles of Ethiopia. The collection also features sustainable materials, such as organic cotton and recycled polyester.
The PUMA x lemlem collection is now available at select PUMA stores and online at PUMA.com. The collection is also available at lemlem’s flagship store in Addis Ababa, Ethiopia.
The collaboration between PUMA and lemlem is a significant step forward for African fashion. It is a testament to the growing recognition of African design talent on the global stage. The collection is also a reminder of the importance of sustainability in the fashion industry.
Here are some additional details about the collaboration:
* The collection was designed by lemlem’s founder, Liya Kebede, in collaboration with PUMA’s design team.
* The collection is made up of 12 pieces, including tracksuits, dresses, hoodies, and sneakers.
* The collection is characterized by its bold colors and prints, which are inspired by the traditional textiles of Ethiopia.
* The collection also features sustainable materials, such as organic cotton and recycled polyester.
* The collection is now available at select PUMA stores and online at PUMA.com. The collection is also available at lemlem’s flagship store in Addis Ababa, Ethiopia.
The collaboration between PUMA and lemlem is a major moment for African fashion. It is a recognition of the growing talent and creativity of African designers. It is also a reminder of the importance of sustainability in the fashion industry..
