**Frame Reveals More Store Openings, New Strategy, and Plans for International Growth**
Los Angeles, California – Premium denim brand Frame has unveiled plans for significant growth, including new store openings, a restructured strategy, and ambitious international expansion plans.
**Store Expansion**
Frame will open three new stores in key global markets:
* **West Hollywood, California** (Spring 2023)
* **London, United Kingdom** (Summer 2023)
* **Dubai, United Arab Emirates** (Fall 2023)
With these openings, Frame’s total store count will reach 15, solidifying its presence in major fashion hubs worldwide.
**Restructured Strategy**
Frame has restructured its strategy to focus on three key pillars:
* **Product Innovation:** Enhance the brand’s signature denim offerings and introduce new categories, such as ready-to-wear and accessories.
* **Exceptional Customer Experience:** Elevate the customer experience across all touchpoints, from in-store interactions to online shopping.
* **Sustainable Practices:** Prioritize sustainability throughout the business, from sourcing to packaging.
**International Growth**
Frame aims to accelerate its international growth by:
* Expanding its presence in existing markets, such as the UK, Europe, and Asia.
* Entering new markets, such as the Middle East and Latin America.
* Establishing partnerships with key retailers and distributors.
**Executive Quotes**
Erik Torstensson, Co-Founder and Creative Director of Frame, said:
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