**Frame Reveals More Store Openings, New Strategy, and Plans for International Growth**
**Brand Overview**
Frame, the contemporary fashion label renowned for its tailored denim and elevated essentials, has unveiled an ambitious expansion strategy that encompasses store openings, a refined brand identity, and a focus on international growth.
**Store Expansion**
Building upon the success of its existing retail presence, Frame plans to open additional flagship stores in key global cities. The brand recently inaugurated a new location in Chicago’s Gold Coast neighborhood, joining its existing boutiques in New York, Los Angeles, and London.
**New Brand Strategy**
To align with its expansion plans, Frame has refined its brand strategy to emphasize its commitment to quality, craftsmanship, and timeless style. The updated brand identity reflects a more sophisticated and elevated aesthetic, while remaining true to Frame’s core values of accessibility and inclusivity.
**International Expansion**
Recognizing the growing demand for its designs abroad, Frame has identified international growth as a key strategic priority. The brand plans to expand its presence in Europe and Asia through a combination of wholesale partnerships and retail initiatives. Frame has already established a strong presence in Japan and South Korea, and is actively exploring opportunities in China and other emerging markets.
**Collaboration and Partnerships**
Frame has forged strategic collaborations with leading retailers and industry partners to support its expansion plans. The brand recently partnered with Net-a-Porter to launch an exclusive capsule collection, and has also collaborated with luxury department stores such as Bergdorf Goodman and Selfridges.
**Sustainability and Social Responsibility**
In line with industry trends, Frame is committed to sustainability and ethical practices throughout its operations. The brand sources materials responsibly, minimizes waste, and supports initiatives that promote social and environmental well-being.
**Key Quotes**
**Jens Grede, Co-Founder and CEO of Frame:**
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