H&M Move partners with LanzaTech for carbon capture clothing
Swedish fashion brand H&M
H&M Move’s three-piece drop for women includes a jumpsuit, a top, and a pair of tights, partly made of LanzaTech CarbonSmart polyester with a DryMove finish. The sleek, all-black garments draw on the contemporary athluxury movement and feature contrasting seams and creative cut-outs, H&M Move said in a press release.
Using three simple steps, LanzaTech captures carbon emissions from steel mills, traps them in bioreactors, and converts them into the same building blocks that conventional polyester is made of. This revolutionary solution helps reduce pollution and limits the use of virgin fossil resources needed to make new products.
“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future,” said Simon Brown, general manager at H&M Move.
“The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing,” said Jennifer Holmgren, CEO of LanzaTech.