**Brussels, Apr 13 (FashionNetwork.com)** – The European Union has dealt a significant blow to the dominance of Big Tech companies with the implementation of the Digital Markets Act (DMA), a landmark set of regulations designed to curb their power and promote fair competition..
**Sweeping New Rules**.
The DMA, which went into effect on November 1, 2023, introduces sweeping new rules that prohibit large online platforms from engaging in certain anti-competitive practices. These include:.
* **Self-preferencing:** Platforms cannot give their own products or services an unfair advantage over those of rivals..
* **Tying:** Platforms cannot force users to purchase multiple products or services together..
* **Data sharing:** Platforms must allow users to transfer their data to other platforms..
* **Interoperability:** Platforms must make it easier for users to switch between different services..
**Targeted at Tech Giants**.
The DMA is primarily targeted at large online platforms with a significant market share. These include companies such as Google, Amazon, Apple, Meta, and Microsoft. The European Commission (EC), which is responsible for enforcing the DMA, has the power to designate companies as .
