**London -** British heritage menswear label, Ben Sherman, has signed a new global licensing deal across various categories with brand management company BSI. The deal encompasses design, sourcing, production, and distribution. .
Effective immediately, BSI will handle Ben Sherman’s menswear, kidswear, footwear, accessories, and homeware on a global scale, excluding the UK and Ireland, where the brand will continue to be managed by Ben Sherman’s in-house team..
This strategic partnership aims to leverage BSI’s expertise in brand management and global distribution network to expand Ben Sherman’s reach and enhance its brand presence worldwide. BSI will work closely with Ben Sherman’s design team to ensure the brand’s heritage and authentic style are maintained throughout all licensed products..
Ben Sherman, founded in 1963, is renowned for its iconic Oxford shirts, Harrington jackets, and mod-inspired designs. The brand has a strong global presence with over 500 points of sale in more than 30 countries..
BSI, part of the NEO Investments group, has a proven track record in brand management and distribution, working with various fashion and lifestyle brands. The company’s global network and infrastructure will provide Ben Sherman with access to new markets and distribution channels..
David Abramson, CEO of Ben Sherman, expressed his excitement about the partnership, stating, .
