Nike opens first Nike Rise store in the U.S.
Dubbed ‘Nike Aventura’ and located in Miami, Florida, the company said that the store opening signals the next stage of its retail expansion in North America.
The Nike Rise concept is home to several unique features including Sport Pulse a digital storytelling platform that creates one-of-a-kind content within the store, as well as screens displaying local sports, city and athlete data.
Similarly to other locations, Nike By You is a dedicated section where shoppers can customize their sneakers and apparel. Lastly, the Sport Hub allows shoppers to return items, pick up online purchases, scan items for product information, and use their Snkrs Pass. The athletics retailer also noted that the location is the largest retail space for bras and leggings of all its stores in North America.
“We are scaling our investment in every facet of our retail business to increase access to sport and inspire, connect and serve athletes through curated digital and physical experiences,” said David Kelsay, vice president, North America Stores.
“Digital drives everything from consumer insights, store design, online-to-offline services, in-store fitness experiences, and workouts via our digital app ecosystem. We aim to create digitally enabled and differentiated retail experiences to create seamless shopping and fitness journeys for our consumers across our marketplace.”
Nike first launched the retail concept in 2020 in Guangzhou, China, as a test and now has Nike Rise stores in Seoul, South Korea and London.