Safilo appoints VP, North America licensed brands

Safilo appoints VP, North America licensed brands

Italian eyewear giant Safilo

Safilo appoints Roberto Genovese to the role of vice president, North America licensed brands. – Safilo

In this role, he will serve as a member of the North American leadership team and he will officially relocate to Safilo’s North American headquarters in Secaucus, N.J. in the new year. 

Genovese has been a leader within the Safilo organization for almost 10 years. Most recently, he was a member of the licensed brands organization of Safilo’s Italian headquarters as a brand director. In particular, he is credited for bringing success to several brands in the fashion luxury and contemporary segments. 

He will report to Francesco Rinaldi Ceroni, president and chief commercial officer of North America, Safilo Group, who said Genovese would be critical to the company’s growth of eyewear licenses. Functionally, he will also report to Vladimiro Baldin, chief licensed brands and global product officer, Safilo Group. 

“I would like to extend my warmest welcome to Roberto Genovese as he joins our North American team in a critical function that is key to our future success,” said Ceroni.

“Having worked in brand management for almost 10 years at Safilo with prior retail experience, Roberto will play a pivotal role in driving brand visibility and market engagement.”

“Roberto brings strong experience in managing licensed brands, a solid expertise in managing investments to enhance brand performance and a strong international perspective and knowledge of the Safilo’s organization which is critical to the international expansion of our North American eyewear licenses,” he added.

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