M&S launches loyalty programme internationally
Marks & SpencerM&S
M&S said it has custom-built its international online Sparks platform to be scalable across multiple different markets, “offering a fast and rewarding experience, as well as enabling M&S to better understand its growing international customer base”.
Every international customer signed up will experience the core central Sparks offer, with a personalised programme of offers and rewards, it added.
As in the UK and Republic
Katie Bickerstaffe, co-chief executive said: “Over the last 18 months we’ve got on with job of building and expanding the global reach of M&S. But to become a truly global brand we need to make shopping at M&S rewarding no matter where you shop.
“The reset of Sparks in the UK in 2020 delivered a step-change, and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”