Lacoste unveils âThe Emergeâ, an avatar collection for the metaverse

Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

Translated by

Nicola Mira

In June, ​Lacoste began to explore Web3 by launching UNDW3

Lacoste’s renowned crocodile logo is featured in an NFT collection for the metaverse – Lacoste

These new NFTs are a set of unique avatars for members of Lacoste

Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March

These colourful avatars were co-created by Lacoste and its UNDW3 community – Lacoste

Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label’s special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.

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