Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse
Translated by
Nicola Mira
Nicola Mira
In June, Lacoste began to explore Web3 by launching UNDW3
These new NFTs are a set of unique avatars for members of Lacoste
Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March
Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label’s special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.