Gym+Coffee uses new investment to boost omnichannel tech capabilties
Gym+Coffee is using some of the €17 million investment raised last year to strengthen its omnichannel business operations by implementing Oracle NetSuitye.
Ireland’s largest athleisure brand said the link will support its rapid growth via retail system implementation and integration service provider Excellent Zephyr, in collaboration with iPaaS platform providerPatchworks, “to help improve visibility across their business and increase operational efficiency”.
The six-year-old brand, which is backed by shareholders including One Direction star Niall Horan and rugby legend Brian O’Driscoll, said it has increased sales 15-fold over the last five years and now operates 10 retail stores in Ireland and the UK as well as a growing online presence.
Further growth across Europe is being supported by that additional €17 million in funding secured in 2022.
“We’re extremely proud of the success the brand has achieved, most notably the last 12 months,” said Wesley Scourfield, commercial director at Gym+Coffee. “With additional funding, it is time for us to take the brand to the next level. With NetSuite, we can accelerate business processes and gain the insights needed to understand how our loyal customers like to shop, in addition to how shopping behaviours are constantly changing in the current economic climate.”
He added that the tech can “streamline data management, save time and resources, and better serve customers”.
Jim Herbert, CEO of Patchworks added that the companies have “designed, built, and tested reliable integration points to create a robust and future-proof e-commerce stack that can handle dynamic retail peaks.”