The Beaumanoir group has finalized the purchase of Sarenza from Monoprix
AFP
Cassidy STEPHENS
The French ready-to-wear group Beaumanoir, based in Brittany, announced on Wednesday that it has bought the French e-tailer SarenzaMonoprixCasino
“The acquisition of Sarenza complements the group’s know-how,” said Roland Beaumanoir, founder in 1981 and CEO of the group, in a statement. “Thanks to the possible synergies with our other brands, we now have all the keys in hand to make Sarenza an essential e-commerce platform for French footwear and ready-to-wear.”
Beaumanoir, which claims €2.1 billion in sales in 2022 and 13,000 employees worldwide, manages 2,400 points of sale, including Cache CacheBréal, Bonobo, MorganCaroll
The amount of the purchase was not disclosed but while announcing its half-yearly results in July, Casino declared to have “27 million euros in signed or secured disposals including Sarenza and real estate.”
Sarenza, specializing in the online sale of shoes and clothing, had been bought in 2018 by Monoprix, one of the Casino group’s brands.
In April, Sarenza said to FashionNetwork.com
Beaumanoir’s brands “will be able to benefit greatly from Sarenza’s influence on the e-commerce market and Sarenza will be able to benefit from a powerful physical network for its deliveries. And at the same time our knowledge of the market and our know-how in logistics will also benefit Sarenza”, assured the CEO of the Beaumanoir group, Jérôme Drianno.
Beaumanoir, in addition to its distribution activity, owns a logistics subsidiary called C-Log and says it has “developed an ebusiness activity with Korben
