Combs Enterprises relaunches as Combs Global
Artist Sean “Diddy” Combs announced on Tuesday the relaunch of his parent company from Combs Enterprises to Combs Global, under a new visual identity.
The move marks the global expansion of his portfolio of businesses, which first launched in 2013, under Combs Enterprises, with Bad Boy Entertainment, Combs Spirits (Cîroc Vodka, DeLeón Tequila), Aquahydrate, Revolt Media, Sean John, Capital Preparatory Charter Schools, and The Sean Combs Foundation.
The group has since welcomed Empower Global formally Shop Circulate, Our Fair Share, and Love Records. Most recently, this past year, Combs’ acquired The Nile List, made a $2 million investment in creator platform REC Philly, and a historic $185 million acquisition of key markets and assets from leading Cannabis company Cresco Labs.
The rebranding will span the website, social channels, and brand communications, ushering in an exciting new era for the company. The new logo was unveiled in an Uber One Super Bowl commercial starring Combs where he dreamed up a hit song for Uber One. The announcement of the new visual identity also coincides with plans to take the company and its business units international.
“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world,” said Combs.
“I’ve enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”