Authentic Brands names Todd Krinsky new Reebok CEO
Sparc Group, owned by Authentic BrandsReebok
In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy, which “leans into the brand’s authentic sports heritage, unique collaborations and disruptive brand activations,” according to the New York-based company.
A 30-year Reebok veteran, Krinsky has been a member of the brand’s senior leadership team for more than a decade. Most recently, he served as the senior vice president, Reebok design group, Reebok’s global hub for product design, development and innovation. Before that, he held positions across product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership, and led the growth of Reebok’s classics business.
“I am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,” said Krinsky. “When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.”
Krinsky will continue to be based at the brand’s Boston headquarters and will report to Marc Miller, CEO of Sparc Group. He succeeds Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group
“Preserving Reebok’s core values was an important focus as we enhanced the brand’s senior leadership team,” said Miller. “Todd is a product visionary who brings tremendous credibility in the athletic industry, and we are confident that he will usher in the next wave of Reebok’s expansion. We also want to thank Matt for leading the Reebok brand and team, as well as delivering the Unleashed strategy, which has created a strong foundation for future growth.”
Coinciding with Krinsky’s promotion, Sparc Group also announced two new members to the senior leadership team at Reebok. Erika Swan has been promoted to senior vice president of global operations and sourcing at RDG, while John Moore has been promoted to senior vice president, U.S. commercial market.