IKKS exec exits; joins Aigle as general manager

IKKS exec exits; joins Aigle as general manager

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AigleParis Fashion WeekEtudes

Valérie Dassier new general manager of Aigle – DR

Aigle, owned by the MF Brands group, which houses fashion labels from the Swiss company Maus Frères including LacosteGantIKKS

Previously to joining the premium French brand, Dassier worked at Bon Marché from 1996 to 2006 before launching her own online decoration concept-store project. In 2009 she took over the marketing and digital management of the Comptoir des CotonniersPrincesse tam.tamLVMHKenzo

“I am delighted that Valérie Dassier has joined the Aigle brand. Valérie is a bold entrepreneur, an expert in fashion, retail and digital, who has successfully led several transformations,” said Thierry Guibert

Conseiller had transformed the French brand founded in 1853, which was built around the production of natural rubber boots produced in its factory in Châteauroux, in the Centre-Val de Loire region of France. The former marketing director of Lacoste had applied her vision, but according to information received by FashionNetwork.com

According to the group’s press release, Dassier will be respecting this responsible commitment. She will also be responsible for “supporting the brand’s development in France and internationally, while promoting French know-how and the brand’s unique expertise. She will also be responsible for strengthening the distribution channels, including digital, and pursuing the product strategy around collections that combine functionality, style and creativity.”

Aigle draws on its French heritage as a brand, and maintains a presence in Asia, notably in China where the label has more than 200 points of sale. In 2020, Aigle’s turnover was announced at 280 million euros worldwide.


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