K-Way teams up with Bluebell Group to launch in China

K-Way teams up with Bluebell Group to launch in China

Translated by

Nicola Mira

Sportswear brand K-Way


“K-Way features unisex fashion as well as attractive, affordable childrenswear, one of our main growth drivers for this market. [K-Way’s owner] BasicNet has very interesting global growth plans, with directional collaborations on the cards for K-Way,” said Samy Redjeb, managing director of the Bluebell Group for Taiwan, Hong Kong and Macau.

K-Way belongs to Italian sportswear group BasicNet, alongside KappaSupergaSebago

A strategy that is set to be pursued later this year in mainland China: “We are very proud to open the first K-Way monobrand store in Hong Kong, and pleased to take the first steps in what will be an enduring presence in the city for the brand, as well as a long partnership between BasicNet and Bluebell,” said Lorenzo Boglione, executive vice-president of BasicNet.

The Bluebell Group was founded in 1954 and is a Hong Kong-based French retail distribution company that manages over 150 brands. It is present in several countries in Asia, from Japan, to South Korea, mainland China, Hong Kong, Malaysia and Cambodia, operating flagship stores, shop-in-shops, concessions, multi-brand stores and a network of wholesalers. The group has more than 3,800 employees and 650 stores.

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