Replay opens in New Zealand, plans more stores globally

Replay opens in New Zealand, plans more stores globally

Casualwear brand Replay


It focuses on “authenticity and unpretentious luxury, conveyed through the use of materials with an industrial flavour such as hardwood and iron”. It features the brand’s natural green panel and carries Replay’s clothing, footwear and men’s and women’s accessories collections, as well as the tailor-made line ‘Sartoriale’.

New Zealand is a significant market for the label, especially given its four-year deal as official formalwear partner and denim partner of its famous rugby team, the All Blacks. 

The label has actually seen 22 openings in key international destinations since the start of 2021, and now has its sights set on a further 10 locations worldwide in 2023, including Asia, Africa and North America.

Exports currently account for 92% of the firm’s total turnover so the motivation for its global expansion is clear. In the past few years, it has opened new stores in Dubai, South Africa, Singapore, Egypt, Hungary, Serbia and Australia.

Matteo SinigagliaFashion Box

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