Zara unveils collaboration with Kaia Gerber during Paris Fashion Week
The InditexParis Fashion WeekZaraOriginsKaia GerberCindy Crawford
The collaboration represents a new step forward in Zara’s strategy of elevating its brand positioning. The firm recently teamed up with the American designer Narciso RodriguezKarl Lagerfeld
The Spanish brand entrusted the young model to design a collection of “new classics” in which she paid tribute to her homeland, the American west coast, and revisited the style of the 90s in neutral colors. The line consists of 30 timeless garments, including long satin dresses, wool and leather coats, jackets, jeans, poplin shirts and recycled polyester sweatshirts. It also offers footwear and accessories such as necklaces, bracelets and earrings. The campaign was shot and photographed in black and white by Zara’s frequent creative collaborator Fabien Baron
The partnership comes hot on the heels of the retail chain’s previous collaboration with French actress and singer Charlotte Gainsbourg
To celebrate the launch of ‘Kaia x Zara’, Ortega held an exclusive event in a Parisian house designed by Japanese architect Kengo Kuma. The beautiful space welcomed guests such as designers Pieter Mulier, Louise Trotter and Julie de Libran; models Kaia Gerber, Karlie KlossMonclerRemo Ruffini
Founded in 1975, Zara closed the first half of the current fiscal year with a turnover of 10.9 billion euros, up 29% compared to the same period in 2021, when the brand reported sales of 8.48 billion euros. Currently present in 200 countries around the world, the brand operates a total of 1,946 physical stores.