Ebay launches new sneaker series with Heron Preston
Ebay announced on Thursday the launch of a new series that will welcome limited-edition drops from renowned designers, artists, athletes and entertainers.
Dubbed ‘From the Collection’, the series launches with more than 50 pairs of shoes from American artist Heron Preston’s legendary personal collection, all starting at $0.99.
Up for auction are Heron’s first-ever Foamposites, childhood-favorite Halloween
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“From the Collection: Heron Preston makes so much sense. Wear your shoes! Collecting is not relevant anymore in today’s world if you aren’t planning on using what you’re collecting,” said Preston.
“I feel that one of the worst things is to buy something and never use it when so much energy and love goes into creating it. Collecting with no intention to use is a left-over concept linked to materialism and unnecessary consumption. Wear your shoes, otherwise pass them on to extend their life and purpose.”
Pre-loved footwear from the collection will be sold and delivered in revived condition in partnership with Reshoevn8er. Likewise, 100% of the From the Collection: Heron Preston proceeds will help provide scholarships and grants to young creatives through the Heron Preston L.E.D. (Less Environmentally Destructive) initiative in partnership with the Fashion Scholarship Fund.
“Heron Preston is a fashion icon, and so many sneakerheads would give their left foot to shop his closet,” added Garry Thaniel, general manager of sneakers at Ebay. “We are always finding new ways to bring inventory to Ebay that you can’t find anywhere else – the new ‘From the Collection’ series will regularly offer this type of unprecedented access to our community through partnerships with legends like Heron.”
Ebay sells 14 pairs of sneakers every minute. Earlier this year, it also opened its first-ever sneaker store in Los Angeles.