Marimekko joins Adidas for new collab, uses Finnish firm’s logo for first time
It uses the season’s hero Unikko print — the floral print first introduced in 1964 by Maija Isola — as well as the Marimekko logo. The logo is significant as it’s the first time ever that the company has allowed it to be used as a print in a collaboration collection.
The collection spans sports apparel to footwear, and as with previous link-ups between the two brands, “embodies Marimekko’s and Adidas’s shared commitment to implement sustainable solutions, with key pieces from the collection made in part with recycled materials to help reduce environmental impact”.
Aimee Arana, Adidas Global, Senior VP, Sportswear & Training, said the collab is all about “fun, functional and beautiful sportswear that embodies the shared design values between Adidas and Marimekko. On our continued journey to make sport a space for all, we hope this latest drop encourages the community to embrace the wellbeing of movement, from the studio to the street”.
Limited edition collabs are a key part of Marimekko’s growth strategy (as well as being hugely important to Adidas) and they’re significant contributors to the firm’s licensing income.