While consumers’ buying habits have significantly changed recently in regards to secondhand

At a time when recycling, upcycling, and secondhand clothes are taking root in consumers’ wardrobes, the underwear issue persists. To remedy this, and help reduce textile waste generated by this sector, an American brand is presenting a recycling program of a new kind: “Second Life by Parade.”

In partnership with specialized company TerraCycle, the Parade brand recovers your underwear thanks to biodegradable recycling kits, then sends them to TerraCycle so that they can be shredded, then recycled into some surprising new products. Your boxers, briefs, thongs and panties will be transformed into rugs, soundproofing materials, furniture, and even bedding. In return, customers will receive a 20% discount on Parade’s sustainable products.