Abercrombie launches ‘For Justice’ collection to amplify Black voices

Abercrombie launches ‘For Justice’ collection to amplify Black voices

U.S. apparel retailer Abercrombie & Fitch

Abercrombie launches “For Justice” collection to amplify Black voices. – Abercrombie & Fitch

The collection was designed by members of Abercrombie & Fitch Co.’s BIPOC Associate Resource Group (ARG) with the intention of amplifying Black voices throughout Black History Month and beyond.

It spans the Abercrombie & Fitch and abercrombie kids brands, and features Abercrombie associates’ own words, calling for unity, equity, the need to elevate Black voices, and respect both Black history and Black futures. 

As part of its efforts, Abercrombie will donate $250,000 in anticipated proceeds from the collection’s sales to The Steve Fund, the nation’s premier organization dedicated to supporting the mental health and emotional well-being of young people of color.

“Designing a collection with my coworkers that sparks cultural conversation and celebrates growth and transformation is a top-tier feeling,” said designer Lavelle Stillwel. 

Dara Oshunniyi, an assistant designer, added, “Much like Blackness, although there are different shades and personalities, there’s something magical about everyone being united through shared experiences.”

Abercrombie’s first For Justice Collection, “For Justice, For Peace,” was introduced in February 2021, while the second capsule ‘For Justice, For Joy’ launched in July 2021, featuring Columbus, Ohio artist Francesca Miller’s artwork emblazoned across a series of tees. 

“The For Justice, For Growth collection truly emulates the passion of our associates, who are not only the heart of our company, but also serve as proponents for change throughout our communities,” said Kristin Scott, global brand president at Abercrombie & Fitch Co. 

“We are thrilled to bring the vision and passion of Abercrombie & Fitch Co. associates to life and to do so benefitting our partners at The Steve Fund and the vital work they do for young people of color.”

Leave a Reply

Your email address will not be published. Required fields are marked *