All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Panera is many things: home of the bread bowl, purveyor of alarmingly caffeinated lemonade, a place to hang out after soccer practice. Now, with the new Panera BAGuette bag dominating our social feeds, it’s time to add coveted purse brand to the list. The infamous Panera purse was first announced on February 7 to tease the chain’s new toasted baguettes, and if you’ve scrolled through TikTok in the last few days, you’ve probably encountered the online frenzy around the item.
The bag in question is made of faux green leather with a repeating “P” monogram. A gold magnetic clasp bears the same logo. It’s long and shallow, and the perfect size for holding an actual sandwich—or a phone, keys, lip liner, and other everyday essentials. And yes, it comes protected by a Panera-branded dust bag, all for $39.50.
Cleverly timed to coincide with New York Fashion Week (which runs from February 10 through 15), the stunt succeeded—you now know about its new toasted baguettes—but it might have strayed a little too close to the sun. The handbag has already sold out, been restocked, and sold out again, and now it’s reselling on eBay for as much as $300. This isn’t the first meme-y Panera merch (it released a Swim Soup swimwear collection in 2021), but it’s certainly the most viral. Through bizarrely great design and marketing, the BAGuette is officially an It bag.
It’s been a big month for viral accessories designed to haunt your TikTok FYP and your Instagram Explore page. (We’re looking at you, MSCHF boots.) But unlike other items that only look good online, the Panera BAGuette bag can actually be styled well in real life; at least two of the bags turned heads at New York Fashion Week on Summer House star Paige Desorbo and The Cut writer Danya Issawi. (Unfortunately, the bags did not seem to house actual sandwiches.)
I was able to get my hands on one, and it’s surprisingly nice in person. The green material pops; the clasp closes with a satisfying click; and despite being a tiny bag, this thing is able to hold all of my essentials with ease. I’m already fielding loan requests. There’s no greater party trick than showing up and pulling a hoagie out of a handbag, and when the majority of the Panera BAGuette bags ship in March, I hope it becomes standard event procedure.
In case you missed your chance to join in on the sandwich-themed fun, there’s still hope. You could shell out for a secondhand piece on eBay, but there are plenty of lookalikes on the market, most of which have plenty of room for toting around a snack. Another avenue is going for food-themed bags. (And if you’re really desperate, you could carry Panera’s other bag—those chips you get on the side of your order—instead.) Feeling hungry? These accessories should fill the baguette-sized hole in your heart.