Tabitha Brown for Target Is Finally Here—And It’s So Cute

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Beloved TikTok star Tabitha Brown is best known for her vegan recipes, but her latest venture is a step in a new direction: Tabitha Brown for Target, an apparel, swim, and accessories collection she designed in collaboration with the mega-retailer.

The limited-edition release—a size-inclusive capsule of over 75 items, most of which are $30 or less—marks the first of four collections planned with Target, which will drop over the course of a year. “As a small-town girl, I grew up with big dreams, and now, those dreams have become a reality,” Brown shared in a statement. “To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love, and optimism to their everyday lives.”

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