Barbiecore Is Everywhere

Ever since the first film stills of a bubbly Margot Robbie in Greta Gerwig’s were unveiled—she plays the title role in the film, hitting cinemas next summer—there’s been a sickeningly sweet style shift. Enter: #Barbiecore.

Barbie is the unlikely muse of 2022. The antithesis of goth-girl summer’s emo attitude, Barbie style is all about looking pretty in pink. Take the lead from Margot, who’s been living her best blonde-bombshell life on the set of the film. The actor has been papped strutting in Western flares and a waistcoat, and rollerblading in stretchy ’80s neon gym gear. (Think Jane Fonda home-exercise videos on acid.) Her Ken, Ryan Gosling, has twinned her vibrant looks, donning a fresh bleached hairdo to fit the part. Lizzo and Vanessa Hudgens were also spotted wearing the iconic hot pink color this year.

Machine Gun Kelly and Megan Fox at the Life in Pink premiere


Meanwhile, IRL lovebirds Megan Fox and Machine Gun Kelly have set out to rival the onscreen duo. At the premiere of Machine Gun Kelly’s new documentary, Life in Pink, the pair looked every inch a real-life Barbie and Ken, sporting matching pink rinses to boot. Both championed London-based designers for the occasion: Megan arrived in a minidress by 2021 LVMH Prize winner Nensi Dojaka, and MGK in a crop top by rising star Chet Lo. The following day, Megan continued her Barbie-inspired looks in metallic separates by The Andamane, worn with a crystal-choked mini bag by L’Alingi.

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