Kim Kardashian’s Skims Is Now Worth $3.2 Billion

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Despite its controversial origins, people can’t get enough of Skims. Kim Kardashian’s shapewear brand has doubled its valuation and is now worth $3.2 billion after raising $240 million from investors. 

“This latest round [of funding] will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them,” Kardashian said in an email, according to Bloomberg. 

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When it launched in 2019 (after some drama that included its original name, Kimono, which people perceived as culturally insensitive), Skims was billed primarily as a shapewear and underwear brand—the line’s Sculpting Bra was an immediate viral success selling out instantly—but wisely expanded to include cozy loungewear including hoodies, matching sets, sweats, and slippers at the start of the pandemic. 

Skims Mesh Plunge Bralette


Skims Rib Pajamas


According to reports, shapewear now represents less than 20% of sales and underwear accounts for the majority of its business. Kardashian is obviously passionate about her brand continually promoting it across her social media channels and wearing the pieces herself. Her promotion clearly pays off, as the brand boosted sales 90% to about $275 million last year and expects to hit $400 million in 2022.

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