Secret Sales launches 687 new brands in 12 months
There’s growth and then there’s Secret Sales growth. The premium e-commerce fashion and lifestyle retailer said it has signed 75 new contracts with multi-brand retail groups and standalone brands in the last 12 months.
In all, it’s launched 687 new fashion, beauty and homewares brands on its marketplace platform, launched a record number of 600,000 SKUs in 2021, and claims 31 million unique shoppers visited the marketplace during the year “as the retail industry embraces a fresh approach to selling non full price inventory”.
New names include Tommy HilfigerAquascutumDieselMichael KorsQuiz
Meanwhile, new multi-brand retail groups partnering with Secret Sales include global eyewear company Mondottica, and worldwide timepiece designer and distributor Inter City Watch Company.
The platform allows its partners to sell non-full-price inventory profitably in a brand-enhancing, upmarket environment, and helps introduce new customers to individual brands’ full-price channels via a GDPR compliant opt-in.
CEO Chris Griffin said: “Secret Sales launched in March 2020 [and] we are now seeing phenomenal demand from hundreds of brands that are moving away from a sole cash-recovery focus and embracing our business model which offers a clean and profitable exit strategy for selling non full price inventory in a sustainable way. Given our brand and product catalogue, we are fast becoming the largest marketplace for discount fashion in Europe.”