VF Corp’s JanSport to launch classic apparel, headwear collection
U.S. backpack brand JanSport announced on Thursday the launch of a new line of tees, hats and beanies, that riff on the VF Corp-owned band’s nostalgic yet contemporary aesthetic.
Available now, the JanSport Classic Tees feature classic JanSport branding and bold prints, and are made with 100% climate considerate cotton, which is farmed using practices intended to keep carbon out of the atmosphere and in soils.
Launching later this summer, JanSport will also unveil a line of hats and beanies featuring the classic JanSport logo. The hat designs include the Broken in Dad Cap and Classic Trucker Hat, both available in the brand’s corduroy fabric and colors such as black, antique white, hydrangea, deep juniper and curry.
The hats are made with 100% BCI cotton twill or cord. The beanie designs include Classic and Tall fit options and are made with 100% recycled poly. Both
”While backpacks are at our core, JanSport also has a deep-rooted history in the apparel industry,” says Alexandra Reveles, vice president global brand management at JanSport.
“For over 30 years, we created athletic jerseys and apparel for college students and we’re excited to revisit this category for our core consumers, Gen Z, starting with the launch of our Classic Tees.”
The new collection comes six months after reports revealed that parent company VF Corp could be looking to offload JanSport to buyers, valuing the backpack brand at $500 million.