Stylitics names new marketing chief

Stylitics names new marketing chief

Digital merchandising and styling tech firm Stylitics announced on Wednesday the appointment of Juliana Prather as chief marketing officer, effective immediately.

Juliana Prather – Courtesy

The New York-based company said Prather will be responsible for developing and executing its global marketing and brand strategies, and will report directly to Stylitics’ founder and CEO, Rohan Deuskar.

​Prather boasts of 25 years of branding and marketing experience and has held positions with fashion brands including GivenchyNine WestSupergaLiz Claiborne

Most recently, she served as chief marketing officer at global retail analytics provider Edited.

​“We are thrilled to welcome Juliana to Stylitics,” said Deuskar. “Her experience and leadership as a global marketing leader in the retail industry make her the perfect addition to our company. She understands the importance of the customer experience for retail success and the power of AI-driven retail tech to help retailers scale and drive personalized style inspiration. We look forward to adding her extensive knowledge at Stylitics during this exciting stage of growth.”

Stylitics specialises in product outfitting and bundling at scale using AI-powered software resulting in better product presentations in outfits, shoppable visuals, designed rooms and shops to elevate the customer experience and lift revenues for brands and retailers.

The platform’s core solution recommends outfits and bundles in over 50 billion shopper sessions a year, resulting in an average 23% increase in units per transaction and a 21% increase in average order value for its global brand and retail clients, according to the firm.

To date, Stylitics has driven more than $4 billion in incremental revenue for its customers with 200 million plus additional units sold from more than 4,500 brands and retailers, it added.

 ​“Stylitics has positioned itself as a leader in retail tech with solutions for customer-first shopping experiences. I am very excited to be a part of the company in this phase of innovation and product expansion,” said Prather.

“I am a believer in the company’s mission and ability to transform the shopping experience by supporting retailers with technologies that drive revenue and support their product and brand strategies. The team and leadership at Stylitics are committed to better experiences for retailers and shoppers and I look forward to being a part of this journey.”

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