Australia’s Princess Polly dives into wholesale with Pacsun
Specialty retailer Pacsun and Princess Polly are teaming up for an exclusive partnership marking Princess Polly’s first foray into wholesale.
As part of the partnership, Pacsun will debut Princess Polly’s best sellers at select stores nationwide, starting with 15 locations including its Soho, NY flagship store and three of Pacsun’s newest locations, Fashion Island in Newport Beach, CA, Fashion Valley in San Diego, CA and Lenox Square in Atlanta, GA, as well as online at pacsun.com.
A variety of pieces will be showcased in dedicated presentation areas within Pacsun stores, while a larger assortment of Princess Polly will also be available on pacsun.com. A broader store roll out is expected to follow.
“At Pacsun, part of our core mission is to give consumers and our community continued access to the best brands, curated products, and collaborations, and we look forward to doing this in a big way by offering them premier access to Princess Polly for a continued period for the very first time, while introducing their community to Pacsun’s current and emerging brands,” said Brie Olson, co-CEO at Pacsun.
Founded in 2020, in Australia, Princess Polly is today recognized as global online fashion brand. It aims to offer customers an unparalleled online shopping experience, along with exclusive designs created through an in-house team of designers and creatives.
While the brand has previously hosted pop-up locations, this is the first time that Princess Polly will be available through an omnichannel retailer, both in store and online.
“We’re thrilled to partner with Pacsun on Princess Polly’s first wholesale agreement,” added Wez Bryett, co-CEO of Princess Polly. “We know that our customer frequently shops at Pacsun, and we’re excited to offer more ways for new and existing customers to shop Princess Polly in stores and online.”