Agua Bendita launches its first collaboration with Target
Roberta HERRERA
Agua BenditaTarget
“We want every single thing to have a bit of our Colombian culture. Our brand shows the exuberance of Colombia — the tropical weather, the variety, the magic — you can feel the energy and good vibes,” said Catalina Alvarez, co-founder of Agua Bendita.
Agua Bendita x Target offers ready-to-wear pieces and swimwear, including matching sets, dresses, accessories, bikinis and swimsuits, allowing customers to go from the beach to the street. They also feature handmade prints that celebrate nature and the beauty of Colombian culture.
The designer collection features versatile designs that reflect Target’s commitment to inclusivity, with sizes ranging from XXS to 4XL, and affordability, with prices ranging from $15 to $48. The collection will be available on Target.com and at more than 900 Target stores in the United States beginning Saturday, April 15, while supplies last.
“Target has a long history of bringing to our guests the world’s best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and Rhode is another great example of that,” said Jill Sando, executive vice president and chief merchandising officer of Target.
“These are bold, distinctive, women-founded brands inspired by their own roots and cultures, and I know our guests will absolutely love them,” she added.
Agua Bendita is the second Colombian brand to collaborate with the American retail giant and the first Latin resort fashion brand to design a collection with the retailer.
