How have sports brands performed this spring?
Cassidy STEPHENS
Sport is holding its own. While some players in the fashion sector will struggle to deliver significant growth in 2023, with global consumers choosing not to spend on new outfits, sports brands on the other hand are doing well, according to the brand’s listed results.
The results published this summer confirm the growth potential of some strong players. With French brands at the top of the list: the Hoka label, created in the Alps and owned by the American Deckers group, which also owns Ugg, Teva and Sanuk
On Running, another brand created in the Alps, but in Switzerland, has been listed on the New York Stock Exchange for two years, and announced sales of 443 million Swiss francs for its second quarter, also ended June 30, up 60% at constant exchange rates. On also launched a new model last quarter with its Cloudboom Echo
The two footwear specialists are first and foremost players in the running world, and are benefiting from the global popularity of the sport. Sales of long-established players such as AsicsMizuno
These performances are better than those of the leading players. Over the last quarter, PumaNikeAdidasKanye WestYeezyUnder Armour
In the Chinese market, where consumers are turning to technical products, international brands are having a tough time competing with local players. For example, Li NingFilaAmer SportsSalomonAtomicArc’TeryxPeak PerformanceWilsonDescente
Nike remains the undisputed leader in the sector. Behind it, the battle rages on with new labels beginning to assert themselves. Adidas and Under Armour seem to be struggling, behind regional players like Anta, or specialists like Asics who are making good progress. Lululemon, in the fitness sector, is continuing to make headway and will be presenting its quarterly results on August 30. Other names, whose companies are not listed, are also increasingly present on store shelves, like New Balance
